Social media content management

Tonia Carson

Social Media Manager
G Suite
monday.com
Basic monday.com board for content creation management
Basic monday.com board for content creation management

Basic SOP for content creation

Determine platform/s
Brainstorm ideas - include educational, inspirational, and relatable content
Develop the content calendar (this should be done 1 month ahead of time) - Which days and times will you post, which content will go out when (stories vs posts vs short form video), are there any special posts that need to go out (promos, holidays, recognition)
Content creation (should be batch created) - videos from business owner, posts from graphic designer, captions/titles from copywriter, hashtag/keywords from VA researcher
Review/edit - once it's all put together, review for typos, music needs, overall vibe
Approval from client (should be done at least 1 week prior to post needing to go out)
Schedule posts - 3rd party scheduler, monday.com, meta business suite
Engagement - reply to comments, interact with other accounts
Analysis - weekly review of kpi's
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