Social media content management
Tonia Carson
Basic monday.com board for content creation management
Basic SOP for content creation
Determine platform/s
Brainstorm ideas - include educational, inspirational, and relatable content
Develop the content calendar (this should be done 1 month ahead of time) - Which days and times will you post, which content will go out when (stories vs posts vs short form video), are there any special posts that need to go out (promos, holidays, recognition)
Content creation (should be batch created) - videos from business owner, posts from graphic designer, captions/titles from copywriter, hashtag/keywords from VA researcher
Review/edit - once it's all put together, review for typos, music needs, overall vibe
Approval from client (should be done at least 1 week prior to post needing to go out)
Schedule posts - 3rd party scheduler, monday.com, meta business suite
Engagement - reply to comments, interact with other accounts
Analysis - weekly review of kpi's
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Posted Mar 27, 2024
This is an example of the content management workspace we use with our clients. I've also included a basic SOP that we follow for content creation.
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