Copywriting for Health Diagnostic Product
Christopher Loch
My challenge on this project was to translate highly complex scientific concepts from leading experts into accessible, engaging content for the general public.
My contributions included:
Engaging webinar promos on specific health topics, designed to boost test kit purchases
Conversion-focused email campaigns to increase test kit orders
Clear, informative health report copy explaining test results to customers (project in progress)
By bridging the gap between cutting-edge science and consumer understanding, my work helped Theriome democratize access to advanced health diagnostics and empower individuals to take control of their health.
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Posted Aug 8, 2024
I developed compelling copy for Theriome, pioneers of the Aristotle test - the first affordable, advanced metabolomic test available directly to consumers.
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