My challenge on this project was to translate highly complex scientific concepts from leading experts into accessible, engaging content for the general public.
My contributions included:
Engaging webinar promos on specific health topics, designed to boost test kit purchases
Conversion-focused email campaigns to increase test kit orders
Clear, informative health report copy explaining test results to customers (project in progress)
By bridging the gap between cutting-edge science and consumer understanding, my work helped Theriome democratize access to advanced health diagnostics and empower individuals to take control of their health.
