Copywriting for Health Diagnostic Product

My challenge on this project was to translate highly complex scientific concepts from leading experts into accessible, engaging content for the general public.

My contributions included:

Engaging webinar promos on specific health topics, designed to boost test kit purchases

Conversion-focused email campaigns to increase test kit orders

Clear, informative health report copy explaining test results to customers (project in progress)

By bridging the gap between cutting-edge science and consumer understanding, my work helped Theriome democratize access to advanced health diagnostics and empower individuals to take control of their health.