The key challenge in this project was instilling confidence in home users while emphasizing reliability and support for medical professionals.

My work included:

Persuasive website copy guiding product selection and establishing brand credibility

Comprehensive "Ozone at Home" guide, boosting user confidence in self-administration

User-friendly product manuals simplifying device operation (project in progress)

This dual-audience approach helped SimplyO3 bridge the gap between professional medical equipment and home use, expanding their market reach while maintaining a reputation for quality and excellent customer support.