THE UNREALM - Case Study

The Unrealm is a brand of anime merchandise. The main objective of this business is to make its products available to customers around the world, offering quality products for a reasonable price. As a result of this, they want to put out their website where people can find out more information about what they are offering.

We wanted to create a website with a functional layout and make it easy for the customer to navigate the website.

We also want them to be able to easily find what they were looking for.

The Unrealm team is targeting the Gen 18+ demographic and so we wanted their site to be image-rich, user-friendly, and keep the overall look clean and elegant as they have made it famous.

We did market research to find out what sort of website design is attracting our targeted audience

And then came up with some sketches and wireframes to get an idea to check whether we are in the right direction.

Once we finalized it, we started designing the website and maintained a particular style for the website.

The Unrealm was in need of a website that is appealing and optimized for search engines. We worked on the design, functionality, and SEO of the site so that The Unrealm gets a good website ranking. The target audience is Genz who are looking for the best anime products to buy. We used Google fonts and well-formatted content to attract their eyes to it. They can find product details, prices, and other information easily on our website without any effort

Bijay Singh Head Designer, Founder - The Unrealm

The company's goal was to create the brand's awareness through e-commerce and social media. The website currently has a good amount of sales, a loyal following with an engaged email list.