UX/UI Design and WordPress Development - Visit Gevgelija
Jovan Pop-Petrov
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Posted Feb 26, 2025
Visit Gevgelija is a unique platform designed to promote the city by offering apartment bookings as the gateway to exclusive discounts on local services.
Client Overview
Visit Gevgelija is a tourism-oriented platform designed to promote the city of Gevgelija by offering an integrated system for booking apartments and providing exclusive vouchers with discounts. Visitors receive vouchers for discounts ranging from 5% to 20% on services such as restaurants, coffee bars, dental reviews, car rentals, auto services, and even free casino tickets.
The main goal of the platform is to encourage reservations at the listed apartments, which unlock access to the vouchers.
Project Goals
Primary Goal: Drive apartment reservations as the gateway to unlocking discount vouchers.
Secondary Goals:
Empower the client to easily manage content and services through a robust CMS.
Simplify the user journey for exploring, booking, and redeeming services.
Create a visually appealing and functional platform optimized for user experience and SEO.
My Role
I played a pivotal role in bringing the Visit Gevgelija platform to life.
Included:
Wireframe Ideation: Designed the foundational structure for the website, aligning with business goals.
UX/UI Design: Crafted user-friendly, responsive designs in Figma, enhanced with Lottie animations.
Frontend Development: Built static pages using HTML, SCSS, and JavaScript, ensuring smooth performance.
WordPress Theme Development: Developed a custom WordPress theme with dynamic functionalities like custom post types, a review system, and flexible layouts via ACF Pro.
SEO Optimization: Created an SEO-friendly structure with optimized URLs and metadata.
Custom Features: Implemented an apartment booking system, voucher management, and popup forms for adding objects.
This end-to-end execution delivered a high-performing, visually appealing platform that meets both user and business needs.
The Visit Gevgelija platform exceeded our expectations. I innovative wireframes and seamless development process brought our vision to life. I thrilled with how easy it is for users to book apartments and redeem vouchers. Their team delivered an exceptional product that continues to bring results!
Key Features Delivered
Apartment Booking System: User-friendly listings with detailed descriptions, reviews, and seamless reservation flow.
Voucher System: Dynamic voucher generation upon booking, offering discounts for partner services.
Custom WordPress Theme: Flexible content management using ACF Pro, with custom post types for apartments and services.
Engaging Animations: Lottie file animations for a modern, interactive user experience.
SEO Optimization: Search engine-friendly architecture with optimized permalinks and fast loading times.
Responsive Design: Mobile-first, ensuring a smooth experience across all devices.
These features combined to deliver a visually appealing and functional platform tailored to user needs.
The Results
Enhanced User Experience: Visitors found it easy to explore and book apartments while discovering exclusive discounts.
Improved Booking Rates: The streamlined reservation flow contributed to increased apartment bookings.
Increased Visibility: The SEO-friendly structure improved organic search rankings and boosted traffic.
Client Empowerment: The custom WordPress solution enabled the client to manage and update the site independently.
Come Here, Experience Gevgelija!
Discover the charm of Gevgelija—book your stay, unlock exclusive discounts, and immerse yourself in unforgettable experiences. Your adventure starts here!