ESoapery is a brand rooted in natural, sustainable skincare, inspired by Efimia’s journey to find holistic solutions for her own skin. Located in Gevgelija, Macedonia, ESoapery creates high-quality, vegan, and eco-friendly cosmetics. Flow2web was responsible for designing and developing a website that conveys the brand’s natural ethos while delivering a smooth, user-friendly e-commerce experience.

Research, UX/UI Design, Figma Animations, Front-End Development with HTML, SCSS, and JavaScript, Responsive Design, WordPress Integration with ACF Pro, WooCommerce Setup, Customized Payment Pages, Popup Checkout Form, Before/After Image Slider

We began with in-depth research to align with ESoapery’s brand identity and values. Understanding their commitment to sustainability helped shape the visual direction, focusing on an earthy, welcoming design that resonates with eco-conscious users.

We integrated the site into WordPress with ACF Pro for flexible content management, allowing ESoapery to easily update content. WooCommerce was customized for a streamlined shopping experience, with a popup checkout form that simplifies orders for end users. The payment pages were personalized to maintain brand consistency and ensure an intuitive checkout process.

Ensuring a fully responsive design was a top priority, allowing users to explore products and complete purchases seamlessly across devices. The site was tested on multiple browsers and devices to maintain a consistent user experience.

We're glad you explored our journey with ESoapery. Stay tuned for more inspiring projects crafted with care and creativity from Flow2web!"