Sales Funnel Optimization for Solopreneur
Saira Restrepo
Sales Funnel Optimization:
I specialize in optimizing sales funnels by focusing on all key stages of the funnel:
Tofu (Top of the Funnel):
Acquisition
Attention generation
Lead generation
Mofu (Middle of the Funnel):
Value content
Educational content
Community building
Establishing authority
Making the audience aware of their needs/problems
Bofu (Bottom of the Funnel):
Sales strategy through organic content
Utilizing social media, emails, blogs, and freebies to drive conversions
Benefits:
My approach ensures clients have a clear and strategic plan for their business, avoiding content creation without purpose or direction. By providing a well-defined offering and a targeted strategy, I help clients attract and convert their ideal customers, simplifying the path to purchasing their product/service.
Key Elements of the Sales Strategy:
Website
Landing page/sales page
Freebie + lead generation
Email list building + marketing sequence
Social media content strategy + automation with ManyChat
Monthly launching strategy
Example #1: Tofu - Mofu - Bofu structure
Example #2: Steps structure
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Posted Jul 21, 2024
Optimized the sales funnel for a tech startup, leading to improved lead qualification and an overall boost in sales conversions by 30% over four months.
