Wise Monk - Full Branding Project
Razvan Popa
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Posted Aug 15, 2024
Wise Monk Winery branding: Crafted a complete brand identity—logo, bottle design, stationery, newsletters, and a website—blending tradition with modern elegance
Wise Monk Winery Brand Design: Project Roadmap
Phase 1: Research and Concept Development
Defining Brand Values and Identity
Conducted in-depth research on the winery industry, target audience, and competitors.
Identified the unique selling points of "Wise Monk" as a sophisticated yet approachable brand that blends tradition with modernity.
Developed a mood board to capture the brand’s essence, focusing on elements of wisdom, heritage, and quality.
Logo Design
Created initial sketches and refined them based on the brand’s identity and research findings.
Selected typography, color palette, and symbols that reflect the brand’s narrative—resulting in a logo that encapsulates the wisdom of a monk with a touch of elegance.
Finalized the logo design after a thorough review process.
Phase 2: Brand Application
Bottle Design
Designed wine bottle mockups featuring the "Wise Monk" logo and brand elements.
Carefully selected label materials and printing techniques to enhance the tactile and visual appeal of the product.
Ensured that all legal and regulatory requirements were met in the label design.
Key Visual and Visual Assets
Developed a key visual that tells the story of "Wise Monk," integrating symbols of wisdom and tradition.
Designed complementary visual assets, including patterns and secondary logos, to maintain brand consistency across all platforms.
Phase 3: Brand Collateral
Stationery Design
Designed a cohesive set of stationery, including business cards, letterheads, and envelopes, ensuring alignment with the brand’s visual identity.
Newsletters
Designed digital newsletter templates that align with the "Wise Monk" brand, featuring sections for updates, promotions, and engaging content.
Focused on readability and user engagement, while maintaining brand aesthetics.
Phase 4: Web Presence
Website Design
Created wireframes and mockups for the desktop version of the "Wise Monk" website.
Designed key pages, including the homepage, about page, product pages, and contact form, with a focus on user experience and responsiveness.
Ensured the website design is not only visually appealing but also functional and intuitive.
Wise Monk Logo V1
Wise Monk Logo V2
Wise Monk Logo V3
