Social Media Project - Velante Solstice

Brand Alignment: The first step was to align the visuals with Velante's brand identity. Velante is synonymous with luxury and craftsmanship, so the visuals needed to reflect this premium quality.

Solstice Theme: The Solstice, representing the longest and shortest days of the year, embodies balance, renewal, and natural beauty. These elements became the cornerstone of the design theme, with a focus on blending the natural world with Velante's exquisite craftsmanship.

Color Palette: The Solstice theme inspired a palette with deep, rich colors that evoke the contrast between night and day. Think deep blues and purples for the Winter Solstice, alongside warm golds and burnt oranges for the Summer Solstice.

Textures and Patterns: Given that the phone cases are made of real leather, textures were critical. The design integrated leather textures with natural patterns like sun rays, starry skies, and flowing lines that mimic the horizon during a solstice.

Mood Board: A mood board was created to gather inspiration and ensure all visual elements harmonized. This included imagery of sunsets, starry skies, leather textures, and luxury lifestyle shots, ensuring that the Solstice theme was consistently represented.

Product Photography: High-quality photos of the leather phone cases were taken, with attention to lighting that highlights the rich textures and craftsmanship. Some images were shot during the golden hour to capture the natural warmth, while others used cooler, evening light to evoke the feel of the Winter Solstice.

Graphic Elements: The visuals included minimalist sun and moon motifs, abstract interpretations of the sky at dawn and dusk, and subtle gradients that evoke the transition between day and night.

Typography: Elegant, serif fonts were used for the product names and descriptions, reinforcing the premium feel. The text was often laid over the visual elements in a way that guides the viewer's eye naturally across the image.

Instagram Grid: The Solstice theme was expanded across a series of posts that, when viewed together on the grid, form a cohesive narrative of day turning into night. Each post was designed to stand alone while also contributing to the overall story.

Carousel Posts: For more detailed storytelling, carousel posts were created. These allowed the audience to swipe through a sequence that might start with an image of the sun rising, leading into the introduction of a phone case, and ending with a serene night sky.

Story Templates: Instagram Stories utilized animated elements, like the sun rising or setting, to bring movement to the visuals. These stories included swipe-up links to shop and other interactive elements to engage the audience.

Consistency: All visuals were double-checked for consistency in color, style, and brand tone to ensure they matched Velante's luxury aesthetic.

Scheduling: The posts were scheduled to align with the actual dates of the Summer and Winter Solstices, maximizing thematic relevance and audience engagement.

Engagement Strategy: Captions were crafted to evoke the mystery and beauty of the Solstice, inviting followers to experience the magic of nature paired with the luxury of Velante's products. Hashtags and strategic tags were used to increase visibility.