I led the creation of a strategic product roadmap for a growing B2B SaaS company, focused on aligning product development with user needs and market positioning. This included competitor analysis, client interviews to surface high-impact feature requests, and internal discovery sessions to identify key platform pain points. The result was a clear, actionable roadmap that prioritized features by business value and user demand—designed to guide cross-functional teams through the next 12 months of product growth.