Revamping Viant's Digital Presence - Website redesign
Viant, a leading figure in people-based advertising, aimed to improve its digital presence through a website redesign. The project focused on creating a user-friendly interface that highlights their innovative approach to programmatic technology.
Problem
The primary issue was the outdated and non-intuitive website design, which failed to effectively communicate Viant's advanced advertising solutions and capabilities.
Outcomes
The redesigned website enhanced Viant's digital presence, making their cutting-edge services more accessible and understandable to potential clients, as well as aligned with their branding a lot more.
The project significantly improved user engagement and increased conversion rates, reinforcing Viant's position in the Advertising & AdTech industry.
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