Liliway is a boutique holistic beauty and wellness studio based in New York City, founded by skincare expert Liliana Gankevich. The studio offers deeply personalized treatments rooted in natural, vegan, and cruelty-free practices.

Visit site: https://www.liliway.nyc/

Building Trust in a Saturated Wellness Market

Communicating Depth Without Overwhelm

Digitizing a Sensory Experience

Built a Streamlined Booking Flow (adaptive 3-step booking system)

Prioritized Mobile-First Design (bold CTAs, and smooth scrolling to enhance on-the-go self-care accessibility)

Integrated Brand Story Across the UX (Wove the founder’s journey, product ethics, and treatment philosophy into user flows to build emotional and ethical trust)

Designed a Calming Visual Language (warm neutrals, organic typography, and soft imagery)

+38% increase in booking conversions within the first month

+64% longer average session duration

“It felt like a spa visit before I even walked in”—client review

💬Ready to build your own digital experience? I am here to help you create something unforgettable.