Web Design FlexTim Industry

The client operates in the industrial field, being a manufacturer of industrial incinerators, but also of incinerators for animal, municipal and medical waste. It also offers service and maintenance, as well as optional / complementary products to the incinerators it provides.

The client wanted to create an easy-to-navigate structure of the information presented on the website, but also to create a website that would increase the conversion rate of the leads.

Goals/Requirements: • Create a modern responsive design • Keep a simple UX/UI • Optimize site for high speed performance

We created the menu structure for the website and the structure for the content of the pages. The site design has been transformed into a responsive one and the administration platform for WordPress has been implemented. The client also benefited from graphic design and photo editing services.

The new website increased the SEO score and the website reached the first positions in the more general searches which presented a higher degree of difficulty, the bounce rate decreasing here by 30%. The number of requests increased by 35% and the average browsing time of users increased by 60%.

The information on the website was chaotically presented, making the site difficult to navigate; The old website was not based on the average user experience.