Gamnify - Branding and identity

Gamnify is an up-and-coming, B2B service provider in the iGaming industry, offering a diverse range of solutions including virtual sports, live content feeds, RNG-based games, and other innovative gaming concepts. With a customer-centric approach and a bold yet minimal design, Gamnify introduces a crisp and modern brand identity to the iGaming sector.

At the heart of Gamnify’s philosophy is “The Mathematics of Entertainment”—a concept that shapes both the brand’s direction and its marketing visuals. The result is a stylish, contemporary brand poised to establish Gamnify as a top contender in the iGaming industry.

The logo embodies Gamnify's identity as a dynamic and vibrant brand, striking a balance between boldness and playfulness. The logotype captures the essence of the brand direction, exuding confidence while showcasing its unique personality. The stylised 'G' in the icon is crafted from organic, geometric shapes, reflecting Gamnify’s innovation and creativity. This versatile element can be seamlessly integrated into the branding, serving as a pattern or focal point of interest. Its adaptability ensures a cohesive and memorable visual identity across all touchpoints.

The brand is complemented by sleek, moody and understated sports imagery, predominantly crafted by AI. The aim is to feature relatable visuals, iconic within the realm of sports, without relying on CGI simulations of the games. This chic and budget-conscious approach enhances Gamnify's aesthetics with a distinctive and memorable touch.