OutWithKidz Brand Identity and Logo Design

OutWithKidz is a local online directory designed to solve a common problem for parents: finding safe, engaging places to take their kids. I approached this challenge by developing a brand identity that is both approachable and trustworthy. The hand-written type and custom illustrations give the brand a handmade feel: friendly and flexible, but not overly childish, making it appealing to both parents and children. The logo suite, with its unique logotype and icon, ensures strong brand recognition and versatility across digital and print applications. The carefully chosen photographic style, colour palette, and full brand pack are tailored to OutWithKidz’s audience, creating a visually cohesive experience that builds trust and makes it easy to implement within the platform. Ultimately, the design solutions make the brand memorable, flexible, and perfectly aligned with the needs of modern families.

Branding and logo design, Illustration and pattern design, Social media marketing, Presentation design

The Out With Kidz logo features a hand-rendered, custom-made logotype, designed with a punchy and bold style to ensure excellent legibility. The handmade quality of the logo is playful and bubbly, capturing the carefree essence of a child’s hand-drawn artwork. The squiggles embellishing the logo evoke Malta’s idyllic sun and sea, adding a whimsical touch. The primary version of the logo, intended for online use, utilises the full brand palette, which will be detailed further on.

With a playful brand like Out With Kidz, the logo needs to be super flexible so it can shine on all platforms, whether online or in print. The logo suite uses the same fun logotype, tweaked to fit different spaces, and includes a cheerful sun icon. This simple, happy design ties in perfectly with the brand’s theme and really connects with its audience.

With Out With Kidz, families can look forward to making new memories together while discovering exciting new places around the island. The brand’s visual design captures this adventurous spirit, starting with its colour palette and illustrations. The soft colours draw inspiration from nature, the sea, and the warmth of sunny days spent with family. This choice reflects the brand's connection to natural beauty and joyful family experiences.

The hand-rendered, custom-made illustrations cover themes like nature, science, sports, art, food, and education. They are used as individual elements throughout the site and marketing materials, and even as fun, seamless patterns.

I’m a person of few words, but I believed in Mel’s potential from the start as I have followed her amazing work since I got to know her. As the founder for outwithkidz.com, I needed someone to share the same enthusiasm I have for the brand, and can bring this to life with her talented touch. I can’t stress how valuable she has been, the work ethic, attention to detail, organisation, handover, documentation, easy onboarding/offboarding has made it incredibly easy to follow and I couldn’t recommend Mel & her work enough.