leadassist is a one stop solution for all your analytical needs. Partnered with their other initiatives, growthassist, and designassist they offer premium data anlalytics and lead assistance for all stages of a company.

To create branding system to communicate with the world, differentiate the brand from it’s competition, and create a brand experience that encourages people to engage with the brand.

While designing the logo a lot of attention was paid on ensuring it is simple, sophisticated, identifiable while being open, friendly and inviting.

Initial approach was to play with Type and create a word-mark that leaves a mark on people. Get it? :p

But, to bring all the sister brands together, we decided with a Combination Mark.