Lead Assist Logo & Brand Design

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Design Approach

To create branding system to communicate with the world, differentiate the brand from it’s competition, and create a brand experience that encourages people to engage with the brand.

While designing the logo a lot of attention was paid on ensuring it is simple, sophisticated, identifiable while being open, friendly and inviting.

Initial approach was to play with Type and create a word-mark that leaves a mark on people. Get it? :p



But, to bring all the sister brands together, we decided with a Combination Mark.





Logo