Paws & Claws Brand Design



Project Brief

"Paws and Claws" is a new pet care and grooming business that aims to provide exceptional services for a variety of pets, including dogs, cats, and small animals. The business emphasizes a personalized and caring approach to pet care, and they are looking to establish a strong brand identity that reflects their values and appeals to pet owners.

Project Goals

• Develop a captivating and memorable brand identity that communicates the business's commitment to high-quality pet care.
• Create a cohesive visual identity that can be applied across various touchpoints, including signage, marketing materials, and online platforms.
• Evoke feelings of trust, warmth, and professionalism to resonate with pet owners who consider their pets as beloved family members.
• Ensure the brand identity has a versatile design that can work across both print and digital media.

Requirements

1. Logo in various formats (vector, PNG, JPEG).
2. Color palette and typography recommendations.
3. Stationery design (business card, letterhead).
4. Social media profile mockups with branded visuals.
5. Storefront signage design concept.





Initial sketch for Paws & Claws



Brand visuals



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