I architected an MTA-based email marketing solution for a call center, improving customer outreach and conversion. My work included integrating the MTA with existing CRM, crafting targeted campaigns, and embedding analytics for performance tracking.

Tailored the MTA system for high-volume email delivery, ensuring reliability and regulatory compliance.

Designed personalized emails and response sequences, enhancing customer engagement.

Set up detailed analytics for campaign tracking, providing C-suite executives with actionable insights.

Sourced and trained a team of technical marketers to sustain the program post-deployment.

Recruited operational staff for aspects of the system owners preferred to remain manual, ensuring seamless transition and long-term efficiency.

Launched a streamlined email marketing program with real-time monitoring dashboards.

Provided comprehensive training to maintain the program and manual processes, ensuring lasting value.

The system significantly boosted engagement and conversions, offering the client's leadership data-driven clarity for strategic decisions. My dual-role in engineering and team facilitation highlights my ability to deliver and manage complex marketing solutions.