Concepts for US Dept of Energy "EV Everywhere" Campaigns

Campaign: EV Everywhere, US Department of Energy

I was tasked with creating concepts for 2 campaigns to help determine the creative direction for nationwide advertising campaigns by the US Department of Energy.

When presented to a very large group of meeting attendees from automakers (BMW & Audi most prominently) as well as some national organizations like the EPA, California Resource Board, Energy Foundation and Plugged In America, both the DOE and BMW were especially complimentary of all the work behind the executions, with very high praise! The positive comments received on both campaign concepts was really a reflection of the quality of campaign concept solutions that I created.