Project: Fuse + Harley Davidson
Duties: Creative Director + Head of Product Development
I help solve complex business problems. Sometimes I do this via brand strategy and branding, but sometimes I do this by audacious visionary leadership. I audaciously stepped up to push forward a new inspiring vision for the Fuse + Harley-Davidson officially licensed accessories partnership, and took the lead (in a totally different department, mind you) and made that vision a reality and a success.
What do I do? I do more than visual branding, I help solve complex business problems and I make brands and products better.