Squarely is a chess organization based in US, where a dedicated team of titled coaches guide students to become stronger and better chess players.

The client wanted to have a website to make a strong first impression, clearly communicate all the value propositions of the organization and drive immediate user engagement.

Engaging and appealing visual direction was formed to make a strong first impression. Clear structure, layout, hierarchy, social proof and micro animations were used to communicate the value propositions, also encouraging user engagement.