In this e-commerce web design for a fashion retailer, I conducted thorough market research, competitive analysis, and user surveys to understand user preferences and market trends.

I created detailed personas and flow diagrams to guide the design process. Leveraging wireframes and high-fidelity UI designs, I crafted an intuitive and visually appealing interface.

Additionally, I ensured accessibility by conducting evaluations and iteratively refining the prototype to enhance user experience.

In each section, I have also delved deep into the strategy and the reasoning behind how and why I made those decisions. You can find them in the full case study.

Desktop Prototype

Tablet Prototype

Mobile Prototype

Thank you for diving into this in-depth case study. I hope it met your expectations and provided valuable insights.

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