About Consulting — Branding & Website
Jenny Öberg
Project Overview
About Consulting specializes in project management, interim solutions, and competency development within the retail and grocery sectors. Founded by Marika Hjorth, the firm has extensive experience with grocery chains, suppliers, and restaurants, providing deep insights into the unique challenges and opportunities faced by the industry. I was tasked with creating a graphic profile, including a logotype and a comprehensive brand book, along with a fully coded website to enhance their online presence.
Deliverables
Brand Book
Brand Identity
Logo Design
Web Development
Web Design
Visit
↘︎ aboutconsulting.se
Code
↘︎ GitHub
Hero Section — Start Page
My Contributions
Branding:
Developed a modern logotype that reflects the firm's commitment to innovation and value creation in the fast-paced retail environment.
Created a detailed brand book outlining visual identity, typography, color schemes, and usage guidelines to ensure consistency across all platforms.
Website Development:
Designed and built a responsive website using React, leveraging Next.js for server-side rendering and optimized performance.
Employed TypeScript for type safety and maintainability, enhancing the development process.
Utilized Tailwind CSS for rapid styling and ensuring a clean, modern aesthetic.
Integrated various animation techniques, including Framer Motion, GSAP, and Locomotive Scroll, to create a dynamic and engaging user experience.
My Process
To kick off the project, I collaborated closely with Marika to understand her vision for About Consulting and the specific needs of their clients in the retail sector. My approach involved thorough market research and user experience design principles to ensure the website was not only visually appealing but also highly functional. The result was a cohesive brand identity and an intuitive website that effectively communicates the firm's expertise.
Color options
Responsive Website
Landing Page — Home
Results & Impact
Enhanced Brand Identity: The new graphic profile and logotype significantly improved the firm's visual representation, aligning with their mission and values.
Increased Online Engagement: The website's modern design and interactive elements boosted user engagement, making it easier for potential clients to understand About Consulting’s offerings.
Industry Recognition: The polished branding and user-friendly website positioned About Consulting as a leader in the consulting space, resonating well with their target audience.
"Jenny set the graphic profile for About Consulting: She was responsible for the creative process, as well as the development of the logo, graphic profile, brand book, and website from scratch. She managed to create exactly what we asked for: Feminine but not girly. Serious but not too formal. Colorful but not too playful. We are very happy with the result, and the collaboration has been fantastic! Jenny is easy to work with, she works quickly and efficiently, understands immediately what you mean when you’re struggling to find the right words, and contributes with creative, original ideas. Jenny has been great to work with, and I highly recommend her!"
— Marika Hjorth, CEO & Founder
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Posted Sep 21, 2024
Created a graphic profile, brand book, and a responsive website for About Consulting using React, Next.js, TypeScript, and Tailwind CSS.
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