Moss & Noor is a Swedish skincare brand, founded in 2020 by elite swimmer Tom Flumé. The brand creates skincare products specifically designed for individuals who engage in regular physical activity. Their products are enriched with active ingredients that the body needs during exercise, developed with a focus on functionality and effectiveness. Moss & Noor bases every product on evidence and research, ensuring that the products deliver on their promises with visible results. Tom, unable to find the right skincare solutions for his active lifestyle, decided to create them himself. This led to the development of products by athletes for athletes.

Working closely with the founder, I was tasked with creating Moss & Noor’s graphic profile, including branding, a comprehensive brand book, and packaging design for their product range. Visit ↘︎ mossnoor.com

I began by diving deep into the brand’s values and the founder’s vision. Through market research and a strong focus on the needs of athletes, I worked closely with Tom to ensure the branding captured the essence of scientific rigor and athletic performance. The packaging was designed to be both visually appealing and practical, reflecting the brand’s promise of effectiveness and functionality.

Branding:

Developed a strong visual identity that reflects the brand’s mission of providing functional, evidence-based skincare for athletes.

Designed a logo, typography, and color palette that convey strength, simplicity, and a commitment to scientific efficacy.

Created a brand book outlining clear brand guidelines for consistent communication across all platforms, with a focus on Moss & Noor’s commitment to evidence-based, results-driven skincare.

Packaging Design:

Designed sleek, functional packaging that captures the minimalist yet bold aesthetic of the brand, ensuring it resonates with active consumers.

Created packaging solutions for multiple product formats, including Moss & Noor's best-selling deodorant and other skincare products.

Increased brand visibility: The new visual identity and packaging helped elevate Moss & Noor in the competitive Swedish skincare market, especially among active consumers.

Improved customer engagement: The rebranding and thoughtful packaging design aligned with the values of Moss & Noor's target audience, boosting product visibility and appeal.

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