Singlerellas | Law Firm Brand Identity

Justin Foster

Brand Designer
Graphic Designer
Logo Designer
Adobe Illustrator
Adobe Photoshop

The Challenge

Singlerellas Singlefellas is a brand-new law firm founded by Brenda Ware-Lewis in 2022 with the purpose of providing authentic and love-fueled legal protection and assistance to single moms and dads whose children are often under-represented, misrepresented, or falsely-represented in the American justice system—particularly people of color. 
Brenda informed us that Black minors are often sentenced to adult prisons. The system often takes advantage of the legal ignorance of many individuals, especially single parents. 
The goal of this Brand Identity was to create a brand that matched the industry while embodying the business’ heart and soul of providing and inspiring the compassion needed to help. 

The Solution

We created a Brand Identity with 3 central pillars: Real Defense, Real Justice, and Real Defense. These things embody the heart of the Law Firm to protect not just rights, but families, relationships, and dreams. The Brand is people-centered, and breaks from the convention of law firms to be rigid and impersonal, distinguishing itself in the market, and disrupting it entirely.
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