Skincare should be safe, effective, and humane. Our bodies are made of earth, and what we put on it should be no different.

We created a Brand Identity called 'The Fresh', a skincare brand with cruelty-free skincare products that are fresh enough for the earth, earth creatures, and your earth suit. Brand Identity, Messaging, and Graphics entirely created by JFoster Designs.

The primary tagline for The Fresh emphasizes the main customer benefit of using the products, which is safety for your skin and sustainability for the planet.\

The logo suite includes two submark logos created from the letter 'F' icon in the wordmark. These can be used everywhere where space is limited such as social media posts, packaging, brand patterns, and letterhead.

The Brand's packaging design is made to be disruptive, striking, and inviting. It deviates from the generic industry standard of monochrome, overly-minimalistic designs while still maintaining a breathtaking simplicity.

We exploded the brand onto social media platforms, extending its essence of reliable skincare and sustainability into visual form.

The brand's website is sleek, modern, and effective to ensure customers have an unforgettable and seamless experience to go from interested to invested, paying customers.