We were commissioned to write a short brochure detailing the benefits of a new product for eczema care to General Practitioners. The brochure assumes medical knowledge of the condition and what is required for effective treatment and positions the product as an effective solution. Because this is for medical doctors and not the general public, there are plenty of references given to medical studies etc. These are provided in the brochure as footnotes but not included here. This brochure would be used by sales reps for the company visiting doctor clinics to create awareness of the product and its efficacy. This was generated on Word document and then handed over to the design agency for layout.
