No buyer confusion when the messaging is clear

Copywriting of social media post for recruitment
Copywriting of social media post for recruitment

We were commissioned as part of a larger project for a recruitment company to create social media content for them on LinkedIn. Here are some snippets.

Copywriter
Microsoft Word

Copywriting of social media post for sax lessons
Copywriting of social media post for sax lessons

Social media post promoting sax lessons to a teen audience

Brand Strategist
Copywriter
Microsoft Word

Copywriting of Case Study for West-street Carrier
Copywriting of Case Study for West-street Carrier

We were commissioned to write a case study on their cloud-based warehouse management system.

Copywriter
Microsoft Word

Copywriting of  Case Study for touchless access solution
Copywriting of Case Study for touchless access solution

This was one of a series of case studies we were commissioned to write for the client to showcase their products and how their clients had benefitted from them

Copywriter
Microsoft Word

Copywriting of Case Study to showcase products
Copywriting of Case Study to showcase products

We were commissioned to write a series of case studies for the client to showcase their various products and how clients had benefitted from using them.

Copywriter
Microsoft Word

Copywriting of Ribose Case Study
Copywriting of Ribose Case Study

We were commissioned by Ribose to write a case study on user security with MTCS.

Copywriter
Microsoft Word

Copywriting of  case study for public health
Copywriting of case study for public health

Documenting a public outreach programme to improve the population’s health.

Copywriter
Microsoft Word

Copywriting of case study for payroll service company
Copywriting of case study for payroll service company

This was one of a series of case studies we were commissioned to write for a payroll services company to showcase how their clients had benefitted from thir sol

Copywriter
Microsoft Word

Copywriting of Ikeda Spa Article
Copywriting of Ikeda Spa Article

This was one of a series of articles commissioned by ETPL. It involved interviewing the key people in the projects and writing the stories.

Copywriter
Microsoft Word

Copywriting of Case Study for logistic tech service provider
Copywriting of Case Study for logistic tech service provider

We were commissioned to write a series of case studies for a logistics technology services provider.

Copywriter
Microsoft Word

Copywriting of Amazon Web Service Case Study
Copywriting of Amazon Web Service Case Study

We were commissioned to write a case study on Amazon Web Services.

Copywriter
Microsoft Word

Copywriting of Coffee-table Book
Copywriting of Coffee-table Book

We were commissioned to write a coffee-table book.

Copywriter
Microsoft Word

Copywriting of IMH 80th anniversary Coffee-table Book
Copywriting of IMH 80th anniversary Coffee-table Book

We were commissioned by IMH to write a coffee-table book.

Copywriter
Microsoft Word

Copywriting of STC Coffee-table Book
Copywriting of STC Coffee-table Book

We were commissioned to write a coffee-table book for STC.

Copywriter
Microsoft Word

Blog Writing: Listicle article for beauty product
Blog Writing: Listicle article for beauty product

We were commissioned to write a listicle article to encourage diverse use of the product.

Copywriter
Article Writer
Microsoft Word

Blog Writing for HR recertification
Blog Writing for HR recertification

This project involved a series of articles, EDMs and posters to promote the benefits of professional recertification for the client’s members.

Copywriter
Article Writer
Microsoft Word

Blog Writing for HR: 5 tips for successful leadership
Blog Writing for HR: 5 tips for successful leadership

Sample of the beginning of a blog post.

Copywriter
Article Writer
Microsoft Word

Copywriting of TCM-based products for e-commerce site
Copywriting of TCM-based products for e-commerce site

For over 6 years, we have been writing e-commerce product write-ups for a leading e-commerce site featuring the world’s major beauty brands.

Copywriter
Copy Strategist
Microsoft Word

Investigations agency Website
Investigations agency Website

We were commissioned by the client, an investigations agency, to rewrite their website. This is an excerpt from one of their Services pages.

Brand Strategist
Copywriter
Copy Strategist
Microsoft Word

Copywriting prototype website for a proposed networking platform
Copywriting prototype website for a proposed networking platform

A propotype website for a proposed networking platform

Brand Strategist
Copywriter
Copy Strategist
Microsoft Word

Weil Hotel Website
Weil Hotel Website

We were commissioned to revamp the copy for the Weil Hotel. We were invited to Malaysia to visit the hotel and experience its hospitality before rewriting.

Brand Strategist
Copywriter
Copy Strategist
Microsoft Word

Copywriting for boutique hotel website
Copywriting for boutique hotel website

The brief for this brand was to write for a boutique hotel aimed at single millennial travellers in their 20s.

Brand Strategist
Copywriter
Copy Strategist
Microsoft Word

Fitness Website
Fitness Website

About page for a fitness website.

Copywriter
Microsoft Word

Go Green Sparks Website
Go Green Sparks Website

Copywriting of website for Go Green Sparks.

Copywriter
Copy Strategist
Microsoft Word

Copywriting of Ad for a flooring company
Copywriting of Ad for a flooring company

Magazine ad for a flooring company – targeted at architects

Copywriter
Microsoft Word

Copywriting of GANO Newsletters

A series of articles featured in the GANO newsletter that we wrote and produced over a period of 4 years.

Copywriter
Microsoft Word

Sample pitch to Sportshub for their newsletter

Sample pitch to Sportshub for their newsletter

Copywriter
Microsoft Word

Copywriting of Newsletter for engineering company
Copywriting of Newsletter for engineering company

Commissioned to write a newsletter article for an engineering company

Content Editor
Copywriter
Microsoft Word

Copywriting of WDA Annual Report
Copywriting of WDA Annual Report

Commissioned to write an Annual Report by WDA.

Content Editor
Copywriter
Microsoft Word

Copywriting of SingTel Annual Report FY2013
Copywriting of SingTel Annual Report FY2013

Commissioned by SingTel to write an Annual Report.

Content Editor
Copywriter
Microsoft Word

Proofreading SingTel Annual Report
Proofreading SingTel Annual Report

Commissioned to proofread an Annual Report for SingTel.

Content Editor
Microsoft Word

Copywriting of SingHealth Annual Report
Copywriting of SingHealth Annual Report

We were commissioned to write an annual report for SingHealth.

Content Editor
Copywriter
Microsoft Word

Copywriting of Singapore Poly Annual Report
Copywriting of Singapore Poly Annual Report

Commissioned to write an Annual Report for Singapore Poly.

Content Editor
Copywriter
Microsoft Word

Copywriting of Sentosa Annual Report
Copywriting of Sentosa Annual Report

We worked with a design agency to produce this report.

Content Editor
Copywriter
Microsoft Word

Copywriting of Republic Poly Annual Report
Copywriting of Republic Poly Annual Report

We worked with a design agency to produce this report.

Content Editor
Copywriter
Microsoft Word

Copywriting of Leandlease Reit Message Annual Report
Copywriting of Leandlease Reit Message Annual Report

We worked with a design agency to produce this report.

Content Editor
Copywriter
Microsoft Word

Copywriting of HSA Annual Report
Copywriting of HSA Annual Report

We worked with a design agency to produce this report.

Content Editor
Copywriter
Google Docs
Microsoft Word

Copywriting Chemoil Annual Report 2010
Copywriting Chemoil Annual Report 2010

We worked with a design agency to produce this report. Our role was write the editorial section following key interviews.

Content Editor
Copywriter
Copy Strategist

Copywriting of Brochure for Hospitality - i-Bin
Copywriting of Brochure for Hospitality - i-Bin

We were commissioned by the manufacturers to write a B2B brochure for the product aimed at establishments offering public toilet facilities.

Copywriter
Copy Strategist
Microsoft Word

Copywriting of Brochure for Electronic Proof of Delivery System
Copywriter
Microsoft Word

Brochure for leading skincare brand
Brochure for leading skincare brand

We were commissioned to write a short brochure detailing the benefits of a new product for eczema care to General Practitioners.

Copywriter
Microsoft Word

Blog Article: Skill Intelligence
Blog Article: Skill Intelligence

Commissioned to write an article about skills intelligence.

Copywriter
Article Writer
Microsoft Word

Blog Article: Energy-saving solutions
Blog Article: Energy-saving solutions

We were commissioned to edit the client’s writeup to produce a more concise and organised communication.

Copywriter
Article Writer
Microsoft Word

Blog Article: How to make virtual workshops work for you
Blog Article: How to make virtual workshops work for you

A series of blogs to establish the client as an authority in their niche in the industry.

Copywriter
Article Writer
Microsoft Word

Blog Article: The Essential Guide to Perm Hair
Blog Article: The Essential Guide to Perm Hair

The Essential Guide to Perm Hair 2022: Latest Styles and How To Achieve Them

Copywriter
Article Writer
Microsoft Word

Blog Article: Bacteria in the home
Blog Article: Bacteria in the home

To write an educational blog article for safe home living

Copywriter
Microsoft Word

Client Testimonials

Some kind words from my clients ...

Content Editor
Copywriter
Copy Strategist
Google Docs
Word

Copywriting Chemoil Annual Report
Copywriting Chemoil Annual Report

We worked with a design agency to produce this report. Our role was write the editorial section following key interviews.

Content Editor
Copywriter
Google Docs
Word

Copywriting/editing Ascendas Annual Report
Copywriting/editing Ascendas Annual Report

We worked with a design agency to create this annual report. Most of the information was provided as comprehensive content from the client. Our role was to edit

Content Editor
Copywriter
Word

Aditi Website
Aditi Website

The client needed a new website up to reflect his new Australia location. We used AI to speed up the process of creating the copy.

Copywriter
AI Copywriter
Microsoft Word