•Lead the 0-1 design process for the visual and user flow foundation of the MVP
•Created interactive prototypes and high-fidelity designs for a web portal and dashboard with complex features including drag-and-drop workflow builders, multi-step automation sequences, and AI companion interfaces
•Developed a complete design system and component library ensuring consistency across 10+ core platform modules including onboarding, main console, campaigns, e-commerce enablement, settings, and analytics
•Collaborated with cross-functional teams to translate technical requirements into intuitive user experiences optimized for both technical and business users