Personal Brand Strategy for Crypto Education

Sayan Roy – Personal Brand Strategy for Crypto Education

This project involved building a personal brand strategy for Sayan Roy, a crypto educator aiming to simplify complex blockchain concepts for beginners. The goal was to position him as a trusted, myth-busting voice in a crowded and often speculative market.

My work included competitor analysis, platform-focused content strategy (Instagram), messaging tone, visual system suggestions, and a weekly content calendar.

This is a curated preview of the full strategy deck. For deeper insights, you can download the complete PDF below.

📄 Want to dive deeper?  

[Click here to download the full strategy deck (PDF)]

(https://drive.google.com/file/d/18uYba2aHZwUh4yGRCjkdbBdzzfZI41X3/view?usp=drive_link)