LinkedIn Brand Presence for Manufacting Company

Project Overview

Spartan Electricals is a Mumbai-based manufacturer of custom squirrel cage induction motors, with over 63 years of legacy in engineering. While their products powered industries across the globe, their digital presence, especially on LinkedIn, was almost non-existent.

This project focused on creating a complete brand strategy and content system for their LinkedIn presence. From defining the brand voice and tone, creating visual assets, scripting videos, and planning content categories, everything was built from the ground up.

My role included brand direction, design, photography, video production, content strategy, competitor research, and overall creative execution to reflect Spartan’s identity in a professional, modern, and engaging way.