Fravity AI, a copilot for investigations and operations teams, was preparing to go to market. Their old site, built with Cursor AI, was too text-heavy and lacked visual appeal. They approached me to redesign the site for clarity, engagement, and brand trust.

The old site was functional but it overwhelmed users with text. With no brand guidelines in place, the goal was to explore new directions that balanced modern SaaS aesthetics with Fravity’s mission.

They wanted to redesign with some visuals about how it helps in the operations. They didn't have any brand guidelines, so they are open to exploring some options.

I proposed two creative directions:

Direction 1: Teal accents (from logo), grid layout, outlined sections, and dithered images.

Direction 2: A modern SaaS look with a refined purple accent and structured layout.

The client chose Direction 2 but opted for a blue accent and a simplified hero section without illustration. The result: a modern, responsive site that’s clean, visual, and market-ready.