In January 2024, NimbleBox.ai rebranded to Tune AI, pivoting from a full-stack MLOps platform to a Generative AI ecosystem. The goal was to target developers and enterprises with a fresh identity and two flagship products — Tune Chat and Tune Studio.
I led the end-to-end design and development of the Tune AI website in Framer, crafting a fast, scalable, and visually engaging site to communicate this shift and support rapid growth.
Phase 1 – Generative AI Ecosystem
The objective was to introduce Tune AI as a platform that helps to build custom LLMs using your data. I designed and developed the website for all pages, the design system setup, and visual storytelling.
Tune AI - Hero section
Tune Chat Product Page
Tune AI - Integrations
Tune AI - For Enterprises
Phase 2 – AI Agents & Intelligent Document Processing
In January 2025, as the focus shifted to Agentic AI, I redesigned the site to position Tune AI as RPA 2.0, with a new product: Intelligent Document Processing (IDP).
Tune IDP - Rive animation
Completed major updates within 2 weeks while preserving design consistency and performance.
Results & Reflections
While this was an internal company project, it became a benchmark for speed and quality. After the Figma design was approved, building the page in Framer with animation was often delivered in 1–2 hours. The team was consistently surprised by the speed.
What I learned:
How to structure large-scale Framer projects
Best practices for scaling page builds using shared components
How to bridge product communication with storytelling through design
Preview the site here
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Posted Apr 17, 2025
Led design and development of Tune AI's website during rebranding, focusing on Generative AI and Agentic AI.