Cortres.Studio Rebranding

Rodrigo Dávila

Brand Designer
Graphic Designer
Animator
Adobe After Effects
Adobe Illustrator
Adobe Photoshop

CORTRES.STUDIO is an independent film and content creation company comprised of Los Hermanos Cortres, based in Guatemala City and serving clients in the Central American region.

Challenge:

To retain "Cortres" in the new logo and identity, while making them bolder and more creative to appeal to both Spanish and English markets.

Solution:

We explored creative uses of the last name "CORTRES" to create a letter-play. Emotions were made the central focus, represented with abstract animations, conceptual photography, and textures. To complete the "COR3" concept, we developed a group of icons that represent the company's services, vision, and core values.

The CORE Family → Cortres Bros + Partners

Thorough research allows me to pinpoint the distinct challenges and opportunities at hand. It ensures my solutions are customized to meet specific requirements, ultimately exceeding expectations.

Manifesto:

At Hnos. Cortres, we believe in the power of these values.
We create content that is simple yet impactful, cutting through the noise to deliver messages that resonate.
Emotion is at the core of everything we do. We strive to evoke genuine feelings, connecting with our audience on a deep level.
Collaboration fuels our creativity. We embrace diverse perspectives, working hand in hand with clients to bring their vision to life. Join us as we embark on a journey of meaningful storytelling, making an impact through simplicity, emotion, and collaboration.
—Los Hermanos Cortres
Before and after
Before and after
Base and Modified
Base and Modified
Safe area
Safe area
Primary color and logo performance
Primary color and logo performance
Primary logo (stacked and horizontal)
Primary logo (stacked and horizontal)
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