Wonder House 2023 in SXSW by Rodrigo Dávila

Wonder House 2023 in SXSW

Rodrigo Dávila

Graphic Designer

UI Designer

Adobe Illustrator

Adobe Photoshop

Figma

The SXSW Wonder House is where University of Arizona innovators gather to explore the realms of technology, culture, film, music, and beyond. As one of the largest conferences globally, it serves as the gateway to extraordinary experiences curated by the University of Arizona.

Request

Provide the digital assets for the SXSW23 WONDER HOUSE communication and marketing campaign, following the brand guidelines. Utilizing brand elements such as color, typography, photos, and layout ideas outlined in the university's brand guidelines, we aimed to blend, evolve, and adapt previous university branding and SXSW WONDER HOUSE campaigns.

marcom.arizona.edu/brand-guidelines

Color Palette

Graphic topo lines

Challenge

Our challenge was to create a cohesive collection of graphics for social media, email, and landing pages that seamlessly integrated into the university's main website.

Solution

Collaborating with the Marketing Director, I developed a series of assets combining elements from the main brand campaign and previous SXSW events.

By enhancing typographic lines, incorporating wavy color shapes, and drawing inspiration from the texture of the Antelope Canyon, we curated a visually striking collection of digital assets to enhance the event's branding.