Wonder House 2023 in SXSW
Rodrigo Dávila
Graphic Designer
UI Designer
Adobe Illustrator
Adobe Photoshop
Figma
The SXSW Wonder House is where University of Arizona innovators gather to explore the realms of technology, culture, film, music, and beyond. As one of the largest conferences globally, it serves as the gateway to extraordinary experiences curated by the University of Arizona.
Request
Provide the digital assets for the SXSW23 WONDER HOUSE communication and marketing campaign, following the brand guidelines. Utilizing brand elements such as color, typography, photos, and layout ideas outlined in the university's brand guidelines, we aimed to blend, evolve, and adapt previous university branding and SXSW WONDER HOUSE campaigns.
marcom.arizona.edu/brand-guidelines
Color Palette
Graphic topo lines
Challenge
Our challenge was to create a cohesive collection of graphics for social media, email, and landing pages that seamlessly integrated into the university's main website.
Solution
Collaborating with the Marketing Director, I developed a series of assets combining elements from the main brand campaign and previous SXSW events.
By enhancing typographic lines, incorporating wavy color shapes, and drawing inspiration from the texture of the Antelope Canyon, we curated a visually striking collection of digital assets to enhance the event's branding.
Color mesh as BG for every gradient from the palette
The New Landing Page for SXSW WONDER HOUSE
The Main Asset for this digital campaign, where the traffic is going to converge.
Preview (Desktop)
Social Media Production
