Fashion Brand & Apparel Design A

Fashion Brand & Apparel Design A feminine, editorial-inspired apparel concept created for LAMMY, a fashion brand centered around confidence, individuality, and self-expression.

I developed the visual direction across both the front and back of the garment, combining custom typography, botanical imagery, editorial composition, and a soft neutral color palette to create a refined and recognizable identity.

The goal was to make the apparel feel premium, expressive, and fashion-forward while maintaining a cohesive brand language across every detail.