Luxury Streetwear & Apparel Design A

Luxury Streetwear & Apparel Design A contemporary luxury streetwear concept developed for VELLOUX, built around themes of culture, identity, craftsmanship, and individuality.

I designed the front and back of the T-shirt to create a cohesive brand experience, combining refined typography, classical imagery, symbolic elements, and a restrained monochromatic palette with warm tonal accents.

The direction was created to give the brand a premium, timeless, and culturally inspired aesthetic while maintaining the edge and individuality expected from modern streetwear.