The purpose of the project was to create a series of marketing emails for a children's toy and play set company: https://avenlur.com/

The email series was designed to first launch the offer and bring it to customers' awareness and then moving to urgency messaging towards the end date of the offer.

The email series generated a total sum of 207k revenue for the client.

The challenge was to create a series of emails that were visually consistent with each other without feeling repetitive. This was achieved by consistent fonts and having the black to grey gradient colour background as a unified theme across all email designs. The layout was then changed for each individual email while also using a mix of product page and category page links.

Another consideration was to factor in some educational content as it is a key selling point for the brand. This is why some of the emails were designed to also highlight the science-backed benefits of the products to create additional value for the customer.

As a result of the engaging design, the emails generated a total revenue of 207k USD during the Black Friday period for the client.