DJ Khaled
Sophie Bowman
Consultant
Creative Writer
Social Media Marketer
Facebook
Instagram
WordPress
DJ Khaled
Ask: Promote the release of DJ Khaled’s new album and client’s energy drink to increase online sales.
Insight: Teenage boys make up the largest market share for energy drink consumption and DJ Khaled’s music.
Strategy: Use limited-time offers on cashback to encourage impulsive bulk buying.
To communicate: Stay alert and woke up in a cold world. Don’t ever play yourself. (again, sorry).
The idea: Sell album and energy drinks in a bundle to drive both album downloads and product sales.
My Role: Strategy & Copywriter.
Result: The product sold out within 72 hours and DJ Khaled held Billboard’s No.2 album spot for weeks.
