DJ Khaled
Sophie Bowman
DJ Khaled
Ask: Promote the release of DJ Khaled’s new album and client’s energy drink to increase online sales.
Insight: Teenage boys make up the largest market share for energy drink consumption and DJ Khaled’s music.
Strategy: Use limited-time offers on cashback to encourage impulsive bulk buying.
To communicate: Stay alert and woke up in a cold world. Don’t ever play yourself. (again, sorry).
The idea: Sell album and energy drinks in a bundle to drive both album downloads and product sales.
My Role: Strategy & Copywriter.
Result: The product sold out within 72 hours and DJ Khaled held Billboard’s No.2 album spot for weeks.
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Posted Aug 1, 2023
Created the copy and designed the marketing strategy. One of the Creative Directors leading a team of 10; all within 48 hours' notice. Phew!
