I developed a persuasive and emotionally engaging Video Sales Letter (VSL) script for Fátima Braga, a holistic therapist specializing in self-confidence and emotional healing. This script was crafted to resonate with her target audience—women struggling with self-esteem and emotional barriers—guiding them towards booking a pre-evaluation session. The VSL script utilizes storytelling, social proof, and a strong call to action, aiming to convert viewers into clients.

- Opened with relatable pain points to capture immediate attention and establish a connection.

- Introduced a hopeful message early on, breaking the pattern of negativity and engaging the audience’s desire for change.

- Shared a personal story of overcoming adversity, establishing credibility and authority while building empathy with the audience.

- Clearly identified common issues faced by the target audience and presented a tailored solution through the "Rebuild Method."

- Incorporated short video testimonials from past clients to build trust and demonstrate the effectiveness of the method.

- Differentiated the "Rebuild Method" from traditional therapies, emphasizing quick and consistent results.

- Ended with a compelling call to action, reinforced by scarcity and a money-back guarantee to minimize risk and encourage immediate action.

- Copywriting & Scriptwriting

- Sales Psychology

- Audience Engagement

- Storytelling

- CTA (Call to Action) Development