Brand positioning strategy for a mentor specializing in Integrative Psychology who was seeking to differentiate himself through a unique narrative.

Vision: Uncondition people who are trapped in rigid behavioral patterns to develop the freedom to be, exist, and achieve what they truly desire in any area of life.

Mission: End human dysfunctionality by developing a world with self-managed and self-aware individuals who do not depend on systems.

Personal Freedom: Promote the exploration of individual potentials while respecting the freedom of others.

Resilience: Face adversities with balance and adaptability.

Health: Strive for holistic well-being—physical, psychological, and social—independent of the absence of illness.

Bliss: Seek internal happiness and fulfillment, regardless of external circumstances.

Individuation: Achieve authenticity and personal growth by living in alignment with the true self.

Individuals seeking to create coherence between their work and personal development, usually during a phase of personal and professional reconstruction.

Personal and professional development training, with a focus on behavioral aspects.

Position Robinson as a reference in behavioral innovation and personal freedom, highlighting his pragmatic approach to creating a material reality consistent with personal values and principles.

Tone: Calm, professorial, stimulating, conveying confidence and wisdom.

Style: Philosophical, deep, and pragmatic, addressing the relationship between external achievements and internal reality.

Tagline: Freedom begins where Reactivity ends.

Key Message: Disruptive behavioral innovation is the key to adapting and remaining relevant in an increasingly fast-paced world.

Methodology: A unique approach that combines 20 years of experience in human development with innovative techniques to challenge limiting mental patterns, unlocking individual potential by dissolving ideological conditioning.

Behavioral Innovation: Position Robinson Pacheco as a leader in disruptive behavioral innovation. The focus is on breaking free from limiting mental patterns through a unique methodology developed over 20 years. This approach unlocks individual potential by dissolving ideological conditioning, offering a pragmatic path to creating a material reality aligned with personal values and principles.

This USP emphasizes Robinson's unique methodology, experience, and focus on personal freedom and behavioral change as key differentiators in the personal and professional development market.