Saving money through visualization

In order to get the users involved as quickly as possible I created a rapid prototype. Then I conducted Moderated Usability Tests to listen to their feedback and iterate rapidly. The goal of this test was to evaluate the usability of users interacting with the saving money app after they have already signed up. I wanted to find out if the main user experiences of creating a goal and visualizing that goal are easy tasks to complete.

Using Adobe After Effects, I created short animations to show that saving money doesn’t have to be boring and creating delight for the users.