Project Overview: Web Design for "AIKIA" Furniture Store
Create an attractive and functional web platform for the furniture store "AIKIA" that allows users to explore and purchase a wide variety of home products easily and intuitively. The main objective was to develop an online shopping experience that reflected the quality and diversity of the furniture offered by the store.
Project Scope:
As a UX/UI designer, my role was instrumental in creating a user interface that invited users to explore and purchase. My responsibilities included:
Research and analysis: Conducting customer interviews to understand business objectives and distinctive product characteristics.
Wireframe and prototype design: Creating clear information structures and intuitive user flows to optimize the user experience.
User interface design: Development of a visually attractive and coherent interface, using a color palette and fonts that convey warmth and modernity, suitable for a home environment.
User experience design: Optimizing user interaction with the platform, ensuring that tasks were completed quickly and easily.
Online store design: Creation of an easy-to-use online store, where users could filter products by category, style and price, and easily add them to the shopping cart.
Product gallery design: Creation of high-quality product galleries that allow users to view furniture from different angles.
Conclusion:
This project was an opportunity to create a web platform that not only sold furniture, but also inspired users to create cozy and personalized spaces. The "AIKIA" website is now an effective marketing tool that attracts new customers and strengthens the relationship with existing ones.
