Pinterest Strategy Development for Coaching Business

In this project, I collaborated with a hairstylist confidence coach aiming to elevate her online presence and attract clients seeking both hairstyling and personal development services through Pinterest. The primary objective was to create a strategic Pinterest marketing plan tailored to her niche.

I started with comprehensive audience research to pinpoint her target demographic, focusing on individuals interested in hairstyling and personal confidence. Through keyword research, I optimized content to enhance visibility on Pinterest. Using Canva, I designed eye-catching pins that showcased her hairstyling expertise, coaching services, and client testimonials.

To streamline the process, I implemented Tailwind for efficient pin scheduling and developed a content calendar that ensured regular posting. I also provided training on utilizing Pinterest analytics to track engagement and adapt strategies as needed.

Don’t take it from me! Here’s what Caitlyn had to say about our time together:

“Working with Bethany has been a wonderful experience. She is so knowledgeable and a joy to talk to. She took time to get to know me and truly cares about the success of my business. I went into our time together feeling silly about where I am in my business and doing things the "right way" but Bethany made me feel comfortable and reminded me that doing what works for me is the right way. I highly recommend working with her and having her in your corner. I know I will again in the future!”