Transitioning from Retail to Wholesale for a Hair Bow Retailer

Worked with a hair bow retailer transitioning from retail to wholesale as her children outgrew the product line. Together, we analyzed her retail processes and developed a wholesale strategy, including customer updates, social media campaigns, and email marketing to connect with potential boutiques and stores.

The Challenge:

As her daughter grew older, the retailer wanted to shift away from retail opportunities and enter the wholesale market. She needed to revamp her business model and reach new customers, ensuring a smooth transition.

The Solution:

We conducted a comprehensive analysis of her retail business to identify areas for growth. This included:

Process Mapping: Mapped existing retail processes to determine how to adapt them for wholesale.

Customer Updates: Created a plan for keeping existing customers informed during the transition.

Social Media Campaign: Launched a campaign to raise awareness about her new wholesale offerings.

Email Marketing: Developed targeted email campaigns to reach boutiques and store owners interested in carrying her products.

Outreach Strategy: Contacted potential retailers to build relationships and secure wholesale partnerships.

Results:

The retailer successfully transitioned her business to the wholesale marketplace, increasing her reach and creating new revenue opportunities.