Streamlining Success

Bethany McIntosh

In the world of business, finding the right partner can make all the difference. For Amy, a dynamic entrepreneur juggling multiple roles, that partner was me. Our collaboration focused on enhancing her HR operations and optimizing customer experiences within her thriving soap-making business. Together, we streamlined her workflow and brought a new level of efficiency and creativity to her operations.
The Challenge:
Amy, a full-time senior HR leader, small business owner, and mother of four, faced the daunting task of balancing her various responsibilities. Her soap-making business required significant attention to customer experience, ordering processes, and marketing strategies, while her HR role needed restructuring to ensure smooth operations. Amy sought a strategic partner to help reduce her reliance on multiple administrative assistants and integrate automation into her workflow.
The Solution:
Together, we implemented a comprehensive strategy that included:
Curriculum and Training Development: Designed and implemented structured training programs to streamline HR operations, aligning her team for greater productivity.
Organizational Process Restructuring: Reviewed and restructured processes to alleviate administrative burdens, allowing Amy to manage her position more efficiently.
Soap-Making Business Optimization: Automated ordering processes and enhanced customer experience through redesigned marketing strategies that resonated with her target audience.
Creative Design and Marketing Strategies: Developed innovative marketing strategies and design work to elevate Amy’s brand, automate customer interactions, and revamp her online presence.
Results:
Amy’s experience has been transformative. She said, “I’ve found working with Bethany to be a proverbial easy button. She is highly intelligent, effective, resourceful, organized, and highly engaged in her commitment to offer the best service.”
As a small business owner, Amy considers partnering with me the greatest investment she has made this year. Our collaboration has allowed her to streamline operations, enhance efficiency, and focus on her strengths, confidently managing her diverse responsibilities with a strategic partner by her side.
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Posted Sep 23, 2024

Streamlined Amy's soap-making business by optimizing HR operations, enhancing customer experience, and implementing automated systems for efficiency.

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