Payment-to-Booking Automation for Ticketing Business
Ezekiel Olanrewaju
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Posted Jan 15, 2026
Implemented Payment‑to‑Booking Automation between Paystack and Airtable.
Challenge
A growing ticketing business was accepting online payments through Paystack, but the post‑payment workflow was fragmented and manual.
Key issues:
Scattered transaction data: Payment details lived inside Paystack only, while the operations team tracked bookings in Airtable. This meant constant tab‑switching and copy‑pasting.
No structured booking record: Critical booking data (full name, email, date of payment, order ID, transaction ID, amount) was not consistently captured in a single source of truth.
Manual, delayed receipts: Receipts were often sent manually, leading to delays and occasional misses, which hurt the customer experience and increased support tickets.
Hard‑to‑trust reporting: Without standardized records, it was difficult to answer simple questions like “How many tickets did we sell today?” or “What’s our revenue for this event?”
The team needed a way to turn every successful Paystack payment into a clean, structured Airtable record and an automatic email receipt, without touching a spreadsheet or writing custom code for each new campaign.
Solution
I designed and implemented a Payment‑to‑Booking Automation that connects Paystack to Airtable and email in one seamless flow.
What the system does for the ticketing / operations team:
Captures Paystack payments in real time
When a customer completes a payment via Paystack, the system listens for the payment event.
On each successful transaction, it pulls the key details from Paystack, including:
Full name
Email address
Date and time of payment
Order ID
Booking type (set as Ticket Booking)
Transaction ID
Amount paid
Creates structured booking records in Airtable
For every successful payment, a new row is automatically created in an Airtable “Bookings” table with all of the above fields mapped into standard columns.
This turns Airtable into a live single source of truth for:
Who bought a ticket
What they paid
When they paid
How to contact them (for updates, reminders, or refunds)
Sends a receipt to the customer instantly
As soon as the Airtable record is created, the workflow triggers an email to the customer using the email address provided at checkout.
The email receipt includes:
Payment confirmation and amount paid
Order ID and transaction ID
Booking type (Ticket Booking)
Date of payment
This gives customers immediate reassurance that their payment was successful and their ticket is confirmed, without any manual intervention.
Keeps operations clean and auditable
Every payment is tied to a consistent order ID / transaction ID in Airtable, making reconciliation against Paystack exports straightforward.
Support teams can quickly search Airtable by email, order ID, or transaction ID to answer “Where is my ticket?” or “Did my payment go through?”
Under the hood, the system listens to Paystack payment events, transforms the payload into a clean Airtable row, and triggers a transactional email, keeping all three in sync with zero manual data entry.
Impact
After rollout, Paystack payments flowed directly into Airtable with an automatic receipt sent for every successful transaction.
Observed and expected outcomes:
Near‑instant confirmation for customers, with receipts sent within minutes of payment instead of waiting for manual follow‑up.
Significant reduction in manual admin, as the team no longer has to copy‑paste payment details into Airtable or draft one‑off receipts.
Cleaner, more reliable booking data, with every ticket purchase stored in a consistent structure, making reporting and reconciliation much easier.
Fewer support tickets around “Did you get my payment?”, since customers receive a clear, automated receipt with all relevant reference IDs.
Tech Stack
Payments: Paystack (payment processing, transaction events)
Database: Airtable (Bookings table for storing customer and transaction details)
Automation & Integration: Workflow layer connecting Paystack → Airtable row creation → email trigger
Email: Transactional email service for sending branded receipts to the customer’s provided email address