Neen Brand Identity, Packaging & Website

A toothpaste brand with flavors in an industry dominated by white tubes and pharmacy aesthetics. Fun challenge. Real result.

Neen came to us with an idea and some graphics made in Canva. The product was different: flavored toothpaste, colorful by nature, designed to feel good and work well.

The brand didn't reflect any of that. It looked like everything else on the shelf. White. Black. Safe. Invisible.

Neen operates across three product lines. Neen Daily is the flavored toothpaste range for adults. Neen Kids brings the same energy to a younger audience. And Neen Beam covers whitening devices and products. Each branch needed its own personality while still feeling like part of the same family.

The brief had a tension built into it.

Playful enough to communicate the flavors and the personality of the product. Trustworthy enough to convince people the formula is as serious as any other toothpaste out there.

Two things that seem to contradict each other. They don't. That's just a brief.

We chose a direction and committed to it completely.

Color. Personality. Energy. A visual language that felt like the product tasted. Bold, fun, and surprisingly good.

The client agreed with the playful direction from the start. But they didn't fully feel it until they saw it for the first time in the presentation. That moment when an idea you believed in abstractly becomes something you can see and touch. That's what we work for.

We delivered brand identity, packaging design, product photography, and website. A complete brand system from scratch, built to work across all three branches.

The feedback was immediate and clear, from the client and from the people around them.

Nobody had imagined the product could look like that.

That's the point. That's always the point.