Instagram Growth Strategy for Lumo Team

Lumo Team is a creative content hub built to support and showcase the largest short-form editing community on Discord. Our Instagram page @lumo.team was one of several strategic accounts used to attract and convert editors into community members. By sharing viral edits, community highlights, and trend-driven content, we’ve used Instagram as a powerful gateway to grow the Discord server to over 30,000 members. The account continues to serve as both a content archive and a traffic driver for the brand.