Copywriting
Jamie Peters
Copywriter
Script Writer
Social Media Marketer
Facebook
Johnson & Johnson
Project 1:
Savlon: Strong Enough to Care
To launch Savlon online, I used Facebook's pitch, play, plunge messaging construct to entice, hold attention and encourage engagement online.
Our message: Savlon, strong enough to care.
Script 1:
FVO:
As a mother,
I’m not in control of the dangers that may come.
But for my daughter,
I do the best I can
to give her the protection she needs
to face the world
Safely, Comfortably, Confidently
Because life is tough
but with the strength of a mother’s care
comes the power to do more.
Savlon
Strong Enough To Care
Ends
Project 2:
Standard Bank Arts: Home Studio Live
To keep South Africa entertained and sustain Standard Bank's commitment to the arts during the hard lockdown, we conceptualised a virtual series called Home Studio Live.
The Home Studio Live series featured renowned South African talents in one of a kind performances and immersive artistic experiences – all streamed live.
Project 3:
Yardley London: Here's to you
The sun is out and the days are long. The Yardley woman looks back at the year with pride, and looks forward to the year ahead with giddy anticipation. But until the new grind begins, it’s time to celebrate and say yes to more. It’s a time of vacation, family, rest, parties, days spent in the sun and nights spent in the cool, refreshing air.
In summer 2019, Yardley London, both colour and fragrance, wanted to celebrate the empowered woman through each step of her journey – from festive season gifting to the new year ahead. So we put a spotlight on this special time by focussing on various tactical days, highlighting the Yardley products and product combinations that bring out the best of each occasion.
Concept: Here's to you. It's Your Time
Work for this project included:
Campaign concept creation and pitch deck
Monthly Campaign Calendar
Creative Direction on shoot
Social Media Copy
