Copywriting by Jamie PetersCopywriting by Jamie Peters

Copywriting

Jamie Peters

Copywriter

Script Writer

Social Media Marketer

Facebook

Project 1:

Savlon: Strong Enough to Care

To launch Savlon online, I used Facebook's pitch, play, plunge messaging construct to entice, hold attention and encourage engagement online.

Our message: Savlon, strong enough to care.

Script 1:

FVO:

As a mother,

I’m not in control of the dangers that may come.

But for my daughter,

I do the best I can

to give her the protection she needs

to face the world

Safely, Comfortably, Confidently

Because life is tough

but with the strength of a mother’s care

comes the power to do more.

Savlon

Strong Enough To Care

Ends

Project 2:

Standard Bank Arts: Home Studio Live

To keep South Africa entertained and sustain Standard Bank's commitment to the arts during the hard lockdown, we conceptualised a virtual series called Home Studio Live.

The Home Studio Live series featured renowned South African talents in one of a kind performances and immersive artistic experiences – all streamed live.

See the full project

Project 3:

Yardley London: Here's to you

The sun is out and the days are long. The Yardley woman looks back at the year with pride, and looks forward to the year ahead with giddy anticipation. But until the new grind begins, it’s time to celebrate and say yes to more. It’s a time of vacation, family, rest, parties, days spent in the sun and nights spent in the cool, refreshing air.

In summer 2019, Yardley London, both colour and fragrance, wanted to celebrate the empowered woman through each step of her journey – from festive season gifting to the new year ahead. So we put a spotlight on this special time by focussing on various tactical days, highlighting the Yardley products and product combinations that bring out the best of each occasion.

Concept: Here's to you. It's Your Time